Get enlightened on tips on how to put your business in front of the queue harnessing the power of technology and social media
Nov 1
Nov 1

Does Internet Technology Threaten Brand Loyalty?

Customers will remain loyal to brands that meet their needs, regardless of the effects of new information technologies on their general knowledge about products and services. But new information technologies will punish weak brands faster and more severely than in the past. That’s the general sense I received from responses to this month’s column.

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