Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

All too often logo design is treated as being interchangeable with branding, Although they go hand-in-hand, they are not the same.

As with any project, preparation is key, as well as knowing the right questions to ask. The following nine questions are geared towards helping the busy business owner get the information he/she needs: